Wednesday, 14 January 2015

Evaluation Question 5 - Audience Research

   

How we have changed the opening sequence in response to our audience feedback:  
Firstly, many people said that they liked the Spanish voice over as it was conventional of a thriller film to have the bad guy as someone foreign because its unusual and sounds menacing. However they did mention that the sub-titles were hard to read as they appear and disappear quite quickly. To amend this, we slowed down the sub-titles and changed the font to make it more professional and also easier to read. Secondly, two classmates mentioned about editing and how it was to jumpy or the filters needed to be changed so that it was all identical. We later edited it and all of the filters matched and flowed well. Thirdly, the storyline was quite confusing when they watched it as it went from 'good Hannah' to 'bad Hannah' almost instantly. So that the audience will get the storyline; we added a few scenes in-between where it shows quick but interesting shots of Hannah before she changes. We wanted them to be fast because we wanted to include an enigma code so that the audience will want to watch on to see what happens to her. Finally, one thing that my group and a classmate picked up on is that 'it is more thriller than horror'. We are still deciding whether to change to genre to just thriller but as for now the genre is thriller/horror.

Positive points from the audience feedback: 
There were many positive points that our classmates and teacher mentioned that we are very pleased with. Nearly everyone said that they loved the idea behind the opening sequence because it was original and unique. This was the most positive feedback we got as it backed up our ideas. One person quoted 'I really liked the idea of it because it is really original'. Although the sub-tiles for the Spanish voice over was a problem, many people said that they liked including it because it was different. Camera shots and enigma codes were also mentioned as being executed well. 'I liked the effects because it made it look disorientated' was a quote from the audience feedback and it was really helpful because we wanted to make it look disorientated so its nice to know we succeeded.

Genre Signifies: 
Throughout our opening sequence me and my group added many conventional elements that are commonly seen in thriller/horror films but also some unconventional elements... We added a Spanish voice over which indicates that the villain of the film will be foreign which is conventional of a thriller film. On the same subject of the voice over; it added an enigma code as what was being said was mysterious and didn't give away why he had kidnapped this girl and what is intentions are. Near the end of the opening sequence we changed the soundtrack from a smooth melody to a distorted heavy base. The audience will know it is a thriller/horror film because of this as it is jumpy, fast paced and distorted. We also added glitch sounds which is a harsh and fast sound that will make the audience jump; conventional of a horror film. Towards the end the colour black was present in every shot from the clothing the actress was wearing to the dark and gloomy lighting. This colour has connotations of death, fear and evilness with fear being the attribute we wanted the audience to feel as watching a horror film is always about being scared. The unconventional elements we used was the colours blue and white as these colours are too light and happy to be in  thriller/horror film with connotations of cleanliness, hope and purity. We decided to use these colours as it would reflect our storyline and would challenge the conventions you would normally see in a thriller/horror film thus creating a new sub-genre. We hope that the end of the opening sequence will be enough to define our genre.









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